Why rust is being used for things it shouldn't be used for

Rust, the most loved and appreciated language according to the StackOverflow developer survey, has been on the rise of popularity at BLAZINGLY FAST™ speed.

It is being used from embedded to web dev. Rust is spreading like the black plague, if the black plague was healthy for you.

But there are some downsides to using rust, the major one being the borrow checker.

When writing rust, you need to think in "the way of rust", whatever that is, if someone knows, kindly let me know. This can be a problem, since a completely safe way of doing something in C, Zig or beef i guess may not be even possible in safe rust.

Although this can be mostly considered a skill issue, This does mean that some performance optimizations can be left on the table. The last point can be considered moot as the compiler does get enough information about what we want to do and can do those optimizations for us.

I guess the point of this post is to basically say, sometimes use zig as well.